MBA in Marketing
NQF Level: 7
Authorised Centres :
MBA with a focus on Marketing provides students with an in-depth understanding of how to achieve customer satisfaction and sustainable competitive advantage through the use of appropriate Marketing skills. The focused program will provide marketing as one of the most and significant of marketing as one of the most important drivers of business success in a variety of firm contexts and marketplaces.
Marketing (MBA) adopts a practical and applied business curriculum. You will develop the attributes and skills expected of post-graduates, including team-working; negotiation skills; leadership; confidence; and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.
This ensures the three-fold framework of skills, mindset, and knowledge are oriented towards this particular body of knowledge throughout the duration of the taught element of the programme for students electing to take this route. When progressing to the dissertation route there would be a clear expectation for the student’s research questions to focus on a topic that would benefit from research into Marketing.
Entry Requirements
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Any Bachelor’s Degree
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Any Professional Qualification
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Any Higher Diploma + 5 Years of Executive experience
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Learners must be 21 years old or older at the beginning of the course
- Pre-Assessed English Qualification
Progression Path
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Successful completion of Marketing (MBA) qualification enables learners to progress to Ph.D. Programme at Girne American University.
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We see your journey with us as much more than a degree, we are committed to supporting you to carve out the route to your chosen career. We will help you to develop crucial skills, encouraging you to become enterprising, employable, and good leaders
Modules
1st YEAR
- PGDM 2001 Contemporary Issues and Principles of Marketing
- PGDM 2002 Consumer Behaviour and Market Communications
- PGDM 2003 Digital and Social Media Marketing
- PGDM 2004 Contemporary Challenges and Strategic Marketing
- PGD 0104 Marketing Strategy in Global Arena
- PGD 0102 Advanced Human Resource Management
- PGD 0108 Management of Corporate Finance
- PGD 0107 Research Methods and Study Skills
2nd YEAR
- ECON500 Economics for Business Management
- MGMT503 Organizational Theory
- MGMT512 Legal Environment of Business
- GRP001 Graduation Project
Duration and Delivery
- The qualification is designed to be delivered over 6-9 Months of study, but it is also flexible in its delivery in order to accommodate part-time.
- The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance and online
- Girne American University - Global University with international Campuses on 4 continents
- 50,000+ GAU Graduates
- Complete 6-9 Months in UAE
- Qualification Recognised by Girne American University
- Student Resident Permit in UAE
- Affordable tuition fees
- STUDY and enjoy TAX-FREE EARNINGS in the UAE
- Enjoy the Gulf experience while studying
